IBM OPTIM - ENTERPRISE DATA MANAGEMENT SOLUTION

IBM OPTIM is a recognized leader in database archiving, test data management and data privacy. Optim is now part of Information Management and extends IBM’s Enterprise Data Governance capabilities to support a broad range of heterogeneous database and packaged application environments.

Leading Enterprise Data Management (EDM) Solution and Platform:

Optim Data Growth Solution (Archiving)

• Improve performance
• Control data growth, save storage
• Support retention compliance
• Enable application retirement
• Streamline upgrades

Optim Test Data Management Solution

• Create targeted, right sized test environments
• Improve application quality
• Speed iterative testing processes
• Application Upgrades, Migrations & Retirements

Optim Data Privacy Solution

• Mask confidential data
• Comply with privacy policies
• Solutions to leverage and derive more value from enterprise applications and databases They enable companies to improve the performance of mission-critical ERP, CRM and custom applications, accelerate the delivery of application enhancements and upgrades, and protect data privacy in test environments. IBM Optim provides a single, scalable solution that addresses enterprise data management needs across multiple applications, databases and platforms

SOME OF OUR CUSTOMERS’ PAIN POINTS:

• Ever growing data volumes require effective Enterprise Data Governance
• Increasing storage requirements: High growth, mission critical applications (ERP/CRM/Custom) drive up storage and administrative costs, while auditing, retention, data privacy and compliance requirements continue to grow
• Increasing complexity: Disparate applications and heterogeneous database infrastructures exist; organizations are looking for a single solution that can address data management needs across multiple related applications, databases and platforms
• Increasing costs: Data storage and maintenance costs continue to grow, while inactive data degrades application performance, and security breaches or compliance failures can have an enormous cost to the business
• Mergers & acquisitions
• Organic business growth (eComm, ERP/CRM)
• ecords retention (Basel II, SOX)
• Data multiplier effect
• Forrester estimates that 85% of data stored in databases is inactive
• What mission-critical applications drive your company’s business (look for Oracle E-Business Suite, PeopleSoft, JD Edwards, Siebel or any custom or packaged applications)
• Does this application meet service level targets for performance, transaction processing, reporting?
• How many years has the application been in production? How large is the database?
• How are test environments created? Do you clone the production database?
• Do you now or are you planning to offshore any testing or development activities?
• What processes do you have in place to ensure the privacy of test data?

BENEFITS

• Lower storage and related operational costs driven by high volume data growth across heterogeneous database and application environments
• Ensure high performance of business processes by archiving "inactive" data
• Reduce risk associated with security breaches and protect the privacy of client & employee information

IBM Optim delivers business value across the enterprise. Optimize performance. Mitigate risk. Control costs.

• 1. Data Growth Management Solution Test Data Management Solution
  • a. Issue: Manage continued data growth
    • i. CIO Message:
      • 1. Prevent data growth from impairing business results
      • 2. Archive historical data to reclaim capacity, maintain service levels
      • 3. Classify and apply distinct service levels to each class of enterprise data
    • ii. Business Line Executive Message:
      • 1. Improve application service levels and increase availability
      • 2. Save archives in an immutable format
      • 3. Support ILM business initiatives
    • iii. Technical Management Message
      • 1. Archive application data in its business context and preserve the integrity of the data relationships
      • 2. Implement lifecycle management and tiered storage strategies
      • 3. Control database size at desired level to streamline routine maintenance
  • b. Issue: Upgrades and migrations
    • i. CIO Message:
      • 1. Future-proof application deployment strategy
      • 2. Preserve historical application data in an audit-ready format
      • 3. Enable application-independent access to archives
    • ii. Business Line Executive Message:
      • 1. Minimize business disruptions during upgrade projects
      • 2. Complete upgrades and migrations in a shorter time
      • 3. Minimize impact on customer and business activities
    • iii. Technical Management Message
      • 1. Maintain optimum infrastructure performance during software upgrades/migrations
      • 2. Minimize downtime during upgrades
      • 3. Execute upgrades and migrations in less time
• 2. Test Data Management Solution
  • a. Issue: Deploy reliable applications
    • i. CIO Message:
      • 1. Reduce downtime associated with unreliable application performance
      • 2. Reduce the costs of discovering application defects in the production environment
    • ii. Business Line Executive Message:
      • 1. Speed the deployment of new application functionality to support customer service and business initiatives
      • 2. Deliver products and services to market faster to generate revenue
    • iii. Technical Management Message
      • 1. Create realistic, right-sized test databases, small enough to ensure rapid test runs
      • 2. Edit test data to create targeted test scenarios to validate error or boundary conditions
      • 3. Compare before and after images of the test data automatically to validate expected results and identify unexpected anomalies that might otherwise go undetected

• 3. Data Privacy Solution
  • a. Issue: Data retention and e-discovery
    • i. CIO Message:
      • 1. Facilitate compliance with data retention regulations
      • 2. Save archives in an immutable format and maintain information security
      • 3. Reduce costs of discovery
    • ii. Business Line Executive Message:
      • 1. Establish effective compliance and data retention policies
      • 2. Respond quickly and accurately to audit and discovery requests
    • iii. Technical Management Message
      • 1. Store historical business transactions in audit-ready format
      • 2. Use industry standard methods to access archives in response to audit or discovery requests
  • b. Issue: Retire obsolete applications
    • i. CIO Message:
      • 1. Reduce risk and cost by sunsetting obsolete or redundant technologies
      • 2. Reduce IT expenses (software, hardware, personnel)
      • 3. Preserve access to legacy system data for retention compliance
    • ii. Business Line Executive Message:
      • 1. Minimize negative budget variances and reduce IT charge-backs to line of business
      • 2. Allocate scarce resources for priority business needs
      • 3. Maintain access to historical business data for retention compliance
    • iii. Technical Management Message
      • 1. Eliminate expenses associated with underperforming assets
      • 2. Enable application-independent access to legacy system data for retention compliance
      • 3. Reduce risks from dependence on specialized labor and no longer supported vendor products
  • c. Issue: Protect confidential data
    • i. CIO Message:
      • 1. Protect privacy of confidential customer information
      • 2. Garner trust of clients and prospects
      • 3. Avoid fines and penalties. Avoid negative publicity (tarnished brand image, lost market share and lost revenue)
    • ii. Business Line Executive Message:
      • 1. Comply with industry-specific and global data privacy legislation
      • 2. Protect company (brand equity/legal actions)
      • 3. Protect customers (data privacy/data breaches)
    • iii. Technical Management Message
      • 1. Apply a variety of proven data masking techniques to de-identify confidential data
      • 2. Substitute confidential information with valid masked values
      • 3. Preserve the integrity of the masked data across development, testing and training environments