Marketing
Overview
KPI and Cognos software deliver competitive advantage to marketing professionals in the world's leading companies:
Identify and retain high-value customers
- Discover who buys the most, who buys most often, and who costs the least to serve.
Improve campaign ROI
- Analyze response rates by demographic group, region, season, tactic, incentive, message, or medium.
Build a stronger brand
- Analyze your brand performance across every channel, product line, or program.
Align marketing plans with corporate financials
Understand how marketing planning functions affect associated drivers in sales, purchasing, and production plans.
Benefits and Value
KPI and Cognos provide the most comprehensive suite of integrated performance management software and services.
Your marketing department can use the following reports, plans, and metrics to make better decisions and increase competitive advantage.
Reporting, analysis, and business intelligence
Meet the information needs of all users with flexible, user-friendly reports, dashboards, and online analysis on vital topics such as:
- Brand performance.
- Customer loyalty.
- Product/revenue profitability.
- Top customers by profitability.
- Top customers by sales growth.
- Customer penetration by industry.
Learn more about Cognos reporting, analysis, and business intelligence.
Planning and consolidation
Use integrated planning, modeling, and budgeting software to build cross-divisional plans for:
- Promotional planning.
- Campaign planning.
- Customer retention and acquisition planning.
- Product lifecycle planning.
Learn more about Cognos planning and consolidation software.
Scorecarding
Communicate priorities and key metrics across your marketing organization, to answer the key question: Are we making progress on the things that must be done?
Track metrics such as:
- Cost per response.
- Conversion rates into pipeline and closed.
- Customer satisfaction.
Learn more about Cognos scorecarding software.
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