Telecommunication

Overview

Today's telecommunications marketplace is challenged by volatility and change, and companies around the globe are racing to keep up.

These companies use Cognos to:

Improve operational performance

• Reducing operating costs and improving operational efficiency without sacrificing customer service and satisfaction.
• Managing labor expenses like call center, customer service, and field technician costs by improving efficiency and maximizing current investment.
• Monitor and manage performance across lines of business to ensure accuracy of information and decrease costs of doing business. Give managers the data they need to better manage their department or operation.  
• Identify most profitable product lines with analysis of usage data, subscriber trends, services mix, and delivery costs.
• Accurately measure performance across lines of business to track productivity, capacity utilization, and service level efficiencies.

Improve sales and marketing performance

• Reducing churn rates and maximizing revenues by leveraging and up-selling within the customer base.
• Gaining insight into company performance across multiple product lines with consolidated data from disparate billing and provisioning systems.
• Identify most profitable customers by analyzing and profiling high-usage customers as targets for cross selling.  

Improve financial performance

• Ensuring significant ROI on investments and profitability for new services to maximize shareholder value while complying with regulatory requirements.
• Fine tune your ability to meet regulatory requirements such as FCC tariffs, state level tariffs, and the Telecom Act of 1996, with detailed, integrated, and accurate cost data.  
• Identify and analyze costs across every service and activity within your company to make better operational decisions and maximum shareholder value.
• Make better decisions on budget management with up-to-the-minute information on key performance indicators and dynamic “what-if” modeling scenarios.

Benefits and Value  

Cognos integrated performance management software and services deliver value to the world’s leading telecommunications companies.

Reporting, analysis, and business intelligence

Cognos offers the most comprehensive reporting coverage in the industry. Identify important business issues, manage performance, and improve decision making.

You can use BI software to:

• Examine customer churn analysis
• Capacity Planning
• Increase the efficiency of a call center
• Share information with key partners and contract manufacturers through a BI extranet.

Planning, forecasting, and consolidation

You can use planning and consolidation software to:

• Augment or replace cumbersome spreadsheet-based systems.
• Enable driver-based planning to streamline and focus efforts around HR plans, manufacturing requirements, or Sales resources.
• Use rolling forecasts to increase forward visibility into financial performance.
• Reduce consolidation, close, and reporting cycles by days or weeks.
• Conduct what-if scenarios for different revenue projections or changes in business lines.

Learn more about Cognos planning and consolidation software.

Scorecarding

Track your key corporate performance indicators from your desktop.

With Cognos scorecarding software, you can:

• Decide whether to launch, continue, or terminate a brand, a product or a promotion.
• Identify top performing products, business partners and distribution channels.
• Track the effectiveness of trade promotions, ad campaigns, and other marketing elements.
• Link all performance indicators to model your annual business strategies.
• Learn more about Cognos scorecarding software.